September 30th, 2010
how ink is made

Being a graphic design agency who deal with print we really liked this video. Its from a Canadian ink makers, who specialise in colour. Its pretty fascinating to see how a simple pigment is mixed to one day become colour that we use on everything from business cards to brochures. Its a special craft that takes time and effort. Its important for designers and agencies to really understand what makes up there ink, and get a full view of the printing process from the very start to the production of their final design. These guys do all kinds of ink including eco-friendly ink with big reductions of harmful chemicals.

Check out their web site http://www.theprintinginkcompany.ca/

 

Filed under: Birmingham, Brand identity, Branding, Creations, Design in Birmingham, Graphic, Video
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