November 6th, 2010
design and the business world.

Peter Lawrence discusses design and how important good graphic design is to your business. Peter thought that the best possible contribution to graphic design he could make was to convince corporate executives that design makes a substantial impact to the bottom line, and it’s the difference between a good business and a great business. He raises some really great points, and discusses multi-disciplinary courses. These courses put business students and graphic designers together for both to get a better understanding of the other’s course and the qualities they can bring to business.

The video is number 1 of a series created by Teknion, called Design Does Matter.

Found via the swissmiss website


Filed under: Design in Birmingham, Graphic Design, Video