December 6th, 2010
Antenna Design. Graphic design agency.

Antenna Design: Why Two Minds Think Faster Than One from 99% on Vimeo.

Very interesting talk by Antenna Design for the 99% by Behance website. Husband-and-wife team Masamichi Udagawa and Sigi Moeslinger have thrived as creative partners, designing everything from New York subway cars to a Knoll furniture line. Scott Belsky (Behance) and Josh Rubin (Cool Hunting) chat with the duo about what makes for a great partner and the advantages of teaming up – for instance: faster thinking, productive friction, and more creative firepower.

As our graphic design agency operates as a partnership I can totally see where Sigi and Masamichi are coming from. One of the best things about operating as a partnership as opposed to a sole trader in graphic design is the simple fact of having someone there to bounce designs and graphics off. Getting their ideas and input, and things you may never have thought about into the mix is a valuable resource. For a good Graphic Design Agency to work it has to have a good mix of people who have different skills, and operate on different levels.

 

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