May 10th, 2011
Leaders of Branding

News out yesterday that Apple has recently become the most valuable brand, taken over from Google’s four years at the top spot. According to the BrandZ study of the global top 100 brands, the Apple brand is now worth £93bn, and has become the world’s most valuable technology company, overtaking Microsoft last year.

A good proportion of this revenue has come from the new consumer products Apple produces, which include the iPod, iPhone and iPad. These new products (which take advantage of iOS) are for the consumer on the move and, although they didn’t invent the tablet format, they seemed to have perfected it. The iPad has become the model that other manufacturers have been trying to emulate.

The Apple brand has increasingly become one of desire. “It’s doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire.” says Peter Walshe, global brands director of Millward Brown.

For further reading about the top 100 brands, including how McDonalds have manipulated their brand considerably over the past years in order to shift consumer perception, visit the website http://www.telegraph.co.uk/

Found via twitter @orbstudio

Check out the Millward Brown website too.

 

Filed under: Brand identity, Branding, Graphic Design, WebSite Design
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