May 30th, 2011
Smile! You’re on TBS!

How do you revitalise a business without completely rebuilding it from the bottom up? Yep, a rebrand and luckily for us, TBS is around to give you the perfect example.

You’d be forgiven for not knowing exactly who we’re talking about. If we say an American TV channel famed for sitcom reruns and comedy movies hopefully it becomes clearer.

TBS’s ‘smile’ logo has been in use since 2004 but while the TV network has become a powerhouse of success, it seems their branding wasn’t quite keeping up with the times. Cue Ferroconcrete, a Los Angeles based branding and design agency.

They’ve taken the existing smile logo and morphed it into an animated brand identity with ‘mega personality’. Ferroconcrete credit the new smile logo with an ‘arsenal of expressions and gestures”. Apparently, “he waves, jumps, and bows as he charms, goofs and mimics’. Twinned with a vibrant colour range the result is a bold, fresh brand identity that really communicates what TBS is about.

Ferroncrete also know that no top  notch rebrand would be complete without a full complement of makeover tools. Integrating a new typeface, ‘Katarine’, gives the new brand a friendly accessibility combined with a contemporary feel. The overall effect is a huge personality – it’s fun, entertaining and stylish.

But enough about what we think – check out the article here: http://www.underconsideration.com/brandnew/archives/funny_smile.php

 

Filed under: Animation, Brand identity, Branding, Design Agency, Graphic, Graphic Design, Graphic Design Agency, Motion Graphics
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