May 23rd, 2011
Top Five Tips to getting the most from your website…

We’ve been pretty busy here at Stripeyhorse Creative, creating a branding package for an exciting new social enterprise and helping some Birmingham-based charities with their online marketing and print design. But we still found time to enjoy the Royal Wedding!

We also decided to put together some handy hints to help you dust the cobwebs from your online presence. Check whether you’re at the head of the pack, with the following top tips!

Image

The average user spends 7 seconds on your home page before clicking away. With such a short amount of time, it’s important to make sure your website creates a fantastic impression! Don’t be afraid of being bright, bold and different. More importantly, differentiate yourself from the competition!

Layout

How’s your website looking at a glance – is everything in the right place? An attractive, aesthetic layout means your site is easy on the eye and inviting. Combine colour, font and copy to create a dynamic user experience. And if you can help it, avoid pop up banners or too much flash – they’ll make your users click away in the blink of an eye!

Navigation

Make sure your site creates a great experience by maintaining excellent functionality. Have a visible, accessible navigation bar. Once you’ve succeeded in driving traffic to your site, don’t lose at the last hurdle because of broken links! These simple techniques will mean users can navigate your site with ease, paying attention to everything you offer!

Copywriting

Think about how the way you sound helps you connect with your target market. Is your tone of voice conversational or corporate? Which do you think users will respond most positively to? And always double check your spelling and grammar, especially on your home page!

Have a Blog!

Putting interesting articles or images on your blog will stimulate interest and help to drive traffic to your site! Linking your blog to other forms of social media will also help raise awareness and visibility. Incorporating keywords will aid organic SEO! In a nutshell, blogging is a supertool for your website!

Remember, your website should work as a tool, helping your business grow and become more profitable. If you have any questions give us a call or drop us an email.

Watch out for more juicy tips in our next blog, where we’ll be giving you advice to make sure your website is working as hard as it can for you and your business, from behind-the-scenes!

 

Filed under: Branding, Graphic Design, Graphic Design Agency, Web Site Resources, WebSite Design
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