We posted work by Johnny Kelly on here before, like this one and this. We really like this animation he did for Chipotle Mexican Grill. The film tells the story of how a farmer turned his farm industrial. He no longer cares for the animals and has become motivated by money. The film features a special recording by Willie Nelson of Coldplays The Scientest. As the track says were going back to the start so does the farmer, he gets rid of the industrial machinery from his farm, and begins to take care of his animals once again.
Like a lot of Kellys work the colours are bright and playful and there is a lot of humor in the clip, but this underlines the serious message of industrialization. Kelly began his career in Dublin, Ireland, before moving to the UK.
The Nelson track is available to download and all the proceeds go to Chipotle Cultivate Foundation, which is committed to helping create a sustainable food supply and to raising awareness concerning food issues.