June 29th, 2012
New logo design for British Gymnastics

We really like the new logo design for British Gymnastics. Using bright bold colourful graphics the swirls track the motion of a gymnast.
There is also a video that accompanies the logo design, check it out on our facebook page.

Via the Creative Review website

And strangely enough in the comments someone has linked to this website, the go to wall for in-situ visuals.

 

June 8th, 2012
Graphic Design Posters

graphic design posters

graphic design agency posters

graphic design agency brum posters

We think these posters are just kinda cool! They are part of a self initiated project by Gary Nicholson to lift the spirits of designers. Each poster is a pun on typographic design or some other design element, more from this series can be viewed on his personal website, along with other work from his portfolio. We think these posters would look great in any design agency.

 

March 12th, 2012
We Love Offset!

We are just back from attending Offset in Dublin, it was a great weekend packed with lots of creative inspiration. Creatives and graphic designers from all over the world converged in Dublin for the three day event.

This was the third Offset event to happen in Dublin, and whatever style of design or illustration you like there was plenty of eye-candy and inspiring speakers to make you want more!

Some of the big highlights for us included Stefan Sagmeister (New York based Graphic Designer), Shepard Fairey (American Graphic Designer and Illustrator), Jessica Hische (American letterer, illustrator, and crazy cat), Michael Bierut (Graphic Designer), Von (Illustrator), Andrew Essex (Advertising) and not forgetting Dublins own Connor & David (Graphic Designers, Dublin) and Johnny Kelly (advertising, short films).

Each designer gave great insight into how they approach their work, what the design thinking and the creative process was behind some very memorable pieces. Other speakers were just great to see, Friends With You gave us all a treat when some of their characters made an appearance on stage… they also made us dance!

One of the better Q&A sessions was Stefan Sagmeister being interviewed by Ciarán ÓGaora of Zero-G (Graphic design agency, Dublin), where they discussed where the line between art and design lies. Stefan also gave us a little bit more of an insight into a new movie he has been working on.

This is definitely an event every designer should look out for! Not sure how they will top this one, but we are already looking forward to the next event!

 

January 9th, 2012
Swiss Miss: The Power of Side Projects

In this video Swiss Miss, Tina Roth Eisenberg, talks about the power of the personal project. Tina a graphic designer practicing in New York, talks about how she has organically left more and more client work behind to concentrate on her own personal graphic and website design projects.

Via the Swiss Miss website.

 

December 14th, 2011
Tangerine Tango the colour for 2012

Tangerine tango the graphic design colour for 2012

The news every graphic designer has been waiting for… the colour we will all be using in 2012 is Tangerine Tango!

Leatrice Eiseman of Pantone says “There’s the element of encouragement with orange, it’s building on the ideas of courage and action, that we want to move on to better things. I think it would be a disservice to go with a relaxed, soothing color now,”

As we said last year we want to see this colour all over Brum. Its going to be the best thing that has happened to graphic and web design since… well since Honeysuckle!

Via the Creative Review website

 

December 12th, 2011
Millions and millions of dots

Yes we have been bad of late, with not posting cool graphic design on here, but we will be better. For now check this video out! Pretty unbelievable, I dont know too much about the artist except he has a lot of patience! Great little motion design!

Found via the 9gag website

 

September 15th, 2011
Pivot Dublin

Dublin has recently been named one of three capital cities to be considered for the World Design Capital 2014. This is an accolade any great city would love to have, and there was great competition from over 50 cities including Cape Town and Bilbao who were also shortlisted.

So what was it about Dublin that made it stand out, against bigger, and I am sure some would say, more creative cities? We have talked about Dublin City on here before in an article we wrote for Created in Birmingham, and the creative atmosphere Dublin has, which is unique to the city. But of course the World Design Capital committee look at much more than just Graphic Design, the awarded city must have a deeper understanding of how design can enrich peoples lives. And this is what the Pivot Dublin bid showcases, looking at four distinct areas: Connecting Cities, Making Cities Lighter, Making Cities Flow and Making Cities Smile.

There are many great stories and articles on the Pivot Dublin website about how design has enriched and enhanced the lives of the people of Dublin. One such story is of the library in Blanchardstown, the jury saw an exhibition which explained how the Local authority was using the quality of the design of its public buildings to raise awareness and expectation that design quality mattered. Marguerite Murphy explained that 1800 people a day used Blanchardstown Library, and a queing system had to be put in place.

The Jury also visited The Grand Canal Square and Theatre, home to among other things the Offset festival. Offset is a must see for any design agency in Dublin, it gathers the biggest names in the design world for three days of events and talks. The orgainsers of the festival discussed how this self financed project came about.

The WDC will come to a decision as to what Capital city wins WDC 2014 in October, we think Dublin has a huge chance of winning this. It is a city that thrives on creativity and design.

Dublin graphic design agency

graphic design dublin books


Offset 2012 takes place on the 9–11th March in Dublin City Center.

The Pivot Dublin website has a lot more information on how Dublin was selected and what they plan on doing for 2014.

Check out the Offset website here: http://www.iloveoffset.com/

Check out the Pivot Dublin website here: http://www.pivotdublin.com/

 

August 2nd, 2011
Adobe Edge

With the advent of HTML 5, which we talked about here before, there is a lot of really cool things happening in website design and development. In order to keep up with trends Adobe have created Adobe Edge.

Edge is a new web motion and interaction design tool that allows web designers to bring animated content to websites, using web standards like HTML5, JavaScript, and CSS3.

Edge will be updated regularly to add new functionality, stay ahead of evolving web standards, and incorporate user feedback to provide the best functionality and experience possible.

Edge has great potential and it should take over Flash for simple to medium projects. However, a lot of people are saying they wouldn’t be surprised if it kills-off Flash in the long run.

 

July 8th, 2011
Graphic Design Course

Here is a brilliant motion graphics piece. It beautifully illustrates what the college does, who their target market is, and speaks to them through different media. Motion graphics, stop motion and live footage are all combined to create a captivating piece.

 

June 30th, 2011
More charity work and branding


As part of our New Year resolution we wanted to work with more charities, and we have done just that.

First up was Woodview Community Centre. We were contacted to create a branding package for them, developing a new logo which had to reach across their whole brand and the larger community.

Next we worked closely with Craftspace to create a new brand identity and web presence for Shelanu, a craft social enterprise for refugee and migrant women.

We greatly enjoyed working on both these projects, and wish both of them the very best of luck in the future.

To see the Woodview case study go here you can also view the logo/branding and website design.

For Shelanu we created their logo and branding and website design which can be viewed here: http://www.shelanucollective.co.uk/

http://www.stripeyhorsecreative.com/blog/2011/02/we-are-social/

http://www.stripeyhorsecreative.com/blog/2011/01/2407/

 

May 30th, 2011
Smile! You’re on TBS!

How do you revitalise a business without completely rebuilding it from the bottom up? Yep, a rebrand and luckily for us, TBS is around to give you the perfect example.

You’d be forgiven for not knowing exactly who we’re talking about. If we say an American TV channel famed for sitcom reruns and comedy movies hopefully it becomes clearer.

TBS’s ‘smile’ logo has been in use since 2004 but while the TV network has become a powerhouse of success, it seems their branding wasn’t quite keeping up with the times. Cue Ferroconcrete, a Los Angeles based branding and design agency.

They’ve taken the existing smile logo and morphed it into an animated brand identity with ‘mega personality’. Ferroconcrete credit the new smile logo with an ‘arsenal of expressions and gestures”. Apparently, “he waves, jumps, and bows as he charms, goofs and mimics’. Twinned with a vibrant colour range the result is a bold, fresh brand identity that really communicates what TBS is about.

Ferroncrete also know that no top  notch rebrand would be complete without a full complement of makeover tools. Integrating a new typeface, ‘Katarine’, gives the new brand a friendly accessibility combined with a contemporary feel. The overall effect is a huge personality – it’s fun, entertaining and stylish.

But enough about what we think – check out the article here: http://www.underconsideration.com/brandnew/archives/funny_smile.php

 

May 25th, 2011
Super Brands!

BBC Three aired another installment of Secrets of the Superbrands last night. With some fascinating insights into how fashion brands get us to buy their clothes.

Nike for instance, spends a whopping £1.8bn per year marketing what is already a genuine ‘superbrand’.

Then there’s Adidas, whose Gary Aspden (their global head of entertainment promotions) seems to have singlehandedly created incredible brand loyalty. How? By giving free stuff to upcoming “grime” stars who, now they’ve made it big, legitimately promote Adidas to the younger generation and wider fanbase.

Perhaps more significant were the findings of Professor Gemma Calvert of Neurosense.

It’s well known that great branding triggers emotive responses, but Calvert’s results went one step further. Her research entailed monitoring neurological reactions to cheap handbags versus expensive ones, with some interesting results.

Calvert showed that while cheap brands elicited no response, expensive brands triggered feelings associated with ‘reward, craving and addiction’ – all the activities found in the ‘pleasure centre’ of the brain.

Why is this significant? Because owning such objects sends a signal to others that we are genetically superior – we have accumulated enough material wealth to lavish thousands on high end fashion brands.

It’s not all smooth sailing for these super-brands though. Nike still finds itself fending off questions about their use of child labour in poor countries, while Burberry was forced to re-launch after its well recognised check pattern became mainstream for the masses.

Check out the article in full here:

http://www.bbc.co.uk/news/business-13502371

 

May 23rd, 2011
Top Five Tips to getting the most from your website…

We’ve been pretty busy here at Stripeyhorse Creative, creating a branding package for an exciting new social enterprise and helping some Birmingham-based charities with their online marketing and print design. But we still found time to enjoy the Royal Wedding!

We also decided to put together some handy hints to help you dust the cobwebs from your online presence. Check whether you’re at the head of the pack, with the following top tips!

Image

The average user spends 7 seconds on your home page before clicking away. With such a short amount of time, it’s important to make sure your website creates a fantastic impression! Don’t be afraid of being bright, bold and different. More importantly, differentiate yourself from the competition!

Layout

How’s your website looking at a glance – is everything in the right place? An attractive, aesthetic layout means your site is easy on the eye and inviting. Combine colour, font and copy to create a dynamic user experience. And if you can help it, avoid pop up banners or too much flash – they’ll make your users click away in the blink of an eye!

Navigation

Make sure your site creates a great experience by maintaining excellent functionality. Have a visible, accessible navigation bar. Once you’ve succeeded in driving traffic to your site, don’t lose at the last hurdle because of broken links! These simple techniques will mean users can navigate your site with ease, paying attention to everything you offer!

Copywriting

Think about how the way you sound helps you connect with your target market. Is your tone of voice conversational or corporate? Which do you think users will respond most positively to? And always double check your spelling and grammar, especially on your home page!

Have a Blog!

Putting interesting articles or images on your blog will stimulate interest and help to drive traffic to your site! Linking your blog to other forms of social media will also help raise awareness and visibility. Incorporating keywords will aid organic SEO! In a nutshell, blogging is a supertool for your website!

Remember, your website should work as a tool, helping your business grow and become more profitable. If you have any questions give us a call or drop us an email.

Watch out for more juicy tips in our next blog, where we’ll be giving you advice to make sure your website is working as hard as it can for you and your business, from behind-the-scenes!

 

April 18th, 2011
Wim Crouwel.

Dezeen have uploaded an interview with Wim Crouwel onto their Vimeo Channel. Be sure to check out both parts.

 

March 16th, 2011
Hey Days. Graphic design studio

Some really nice work coming from Heydays, an Oslo-based design studio. Their work includes corporate identities, books, magazines, and websites. The Grip logo and branding design looks great.

Check out their website here: http://heydays.info/#

Found via: http://www.septemberindustry.co.uk

 

March 15th, 2011
Birmingham — The Beat Begins

Since Birmingham lost the City of Culture bid, it’s fair to say there’s been a bit of naval gazing going on. Why did it happen? What’s Derry got that we haven’t? Where has all this belly button fluff come from??

But maybe we’ve been looking at this all wrong. Maybe, we should be looking at why we missed out. And maybe the answer is because, in actual fact, we’re doing okay thanks very much. We’re not so down on our luck! Birmingham’s got a lot to offer after all, and particularly from its creative industries.

It seems though, that the message isn’t quite getting out there. And we’re not the first city to be in this dilemma …

Dublin for many years was really missing a hardcore creative design scene. Pockets of creativity subtly hammered away, keeping Irish design afloat with an understated presence. Thanks to the initiative of a few bright sparks however, things slowly started to change, and the results for Dublin were phenomenal.

First, Ireland stopped looking for answers externally and started looking inwards, for homegrown talent. With this change in perspective came a new attitude, and a common goal –If They Can Do It We Can Too! Eventually, a design community that was once scattered became insular. It only took a few steps to change the whole dynamic — a few small steps which snowballed and resulted in Dublin as it is today, a hub of design creativity.

The biggest change, yet arguably the smallest step, came with the introduction of CANDY magazine. Launched in 2005, its intention was to showcase Irish creativity to a worldwide audience. Using its own contributions while simultaneously drawing on the creative expertise and skills of new members, growth was rapid. Before long a vast creative community emerged, a cohesive powerhouse of talent and with it, an unprecedented level of global awareness. And that wasn’t all…

More creative events and forums followed: Sweettalk initiated seminars where heroes of the design industry shared their inspirations, their experiences and their expertise. Moving forward to collaborate with major brands such as Sony, Habitat and other retail goliaths, Sweettalksupported the design industry and encouraged creatives to get involved. Synth Eastwood,50×50, Shock’d, and talks at Electric Picnic followed, offering a huge variety of opportunities for creatives to meet, relax, drink, socialize and learn, in a friendly, supportive environment. The result of all this? Dublin, creatively speaking, is on the map.

Ireland has always been known for its unique vibe, with live bands in traditional pubs creating the atmosphere it’s become famous for. A short walk along the River Liffey and through Temple Bar with its street performers and musicians will leave you with the sense that it truly is a creative place to be. But now, alongside that traditional creative essence, it’s achieved status as a hotbed of design creativity. Take Offset for examplea weekend attracting inspirational speakers every year, bringing together the creative community through knowledge, open debate and inspiring stories of success. With an annual calendar of events that would make industry giants like London and Manchester blush, Dublin it seems has stamped its presence on the global creative industry. So what can Birmingham learn from that success, if anything?

Historically, Birmingham was at the helm of a global industrial revolution, a world leader of industry and technology. Perhaps that’s why Birmingham is sometimes overlooked for other cities — because the word isn’t quite out that we’ve evolved, that we’ve moved with the times. Birmingham is at the forefront of digital media, creative design, branding, social media — you name it, we can do it. And what’s more, we do it well.

The fact is, Birmingham is the city of choice for hundreds of creative agencies. In a highly competitive industry, Birmingham design agencies have honed into a slick movement of cutting edge creatives, offering commercially viable solutions that satisfy demand and exceed expectations, locally, nationally and globally.

Word is spreading. But how do we speed up the drumbeat on that grapevine? And is that what we can learn from places like Dublin? Interestingly, social media sites are seeing a new movement from Irish creatives — a red and white badge added to individual profiles simply stating in icons ‘love Irish arts’. It’s a small action, but the symbolic gesture is much more significant.

It would be good to see a stronger community here in the Midlands. Perhaps a merging of two well-known creative centres — the Jewellery Quarter and the Custard Factory — could really raise the flag for Birmingham’s creative industry. The opportunities are limitless.

We didn’t win the City of Culture bid because we’re already too advanced, we’ve got too much going for us! Now we just need to put those small steps in place that will make us become the big creative presence we know we can be.


This is an article we wrote for Created in Birmingham.
Visit the Created in Birmingham website for events happening in and around the city: http://www.createdinbirmingham.com

 

February 21st, 2011

 

February 8th, 2011
What We Learned. Motion graphics

What We Learned from LEGWORK on Vimeo.

Love this motion graphic piece by Legwork. They are a full service graphic design agency, creating motion graphics, websites and print. Their website is well worth a look, some really great and interesting projects on there.

Check out more of their work on the website, which is pretty cool too: http://legworkstudio.com/

Found via the website: http://www.changethethought.com

 

January 30th, 2011
Design Studio.

Were moving into our new studio at Zellig in Birmingham pretty soon. So we have started the hunt for studio furniture and things that will make us feel at home. The Aphrodite USB Hub is something we would love to get our hands on. Along with the cool Stags Head we mentioned here before.

Found via the Swiss Miss website.

You can buy the Aphrodite USB Hub here: http://www.fredflare.com

 

January 23rd, 2011
We Are Eastside

Little over three weeks to go and the excitement is building. Stripeyhorse Creative is moving into our new studio space in the Zellig building at The Custard Factory. We are also putting the finishing touches to our brand new website design. Very exciting times ahead.

http://www.weareeastside.com/