Lately, we seem to be hearing a lot about brands being a bit like religions: Apple store openings have been likened to evangelical prayer meetings. And only recently we learnt that our brains recognise our favourite brands the same way we recognise close friends and relatives.
So if brands are becoming such an integral part of how we function as human beings, what exactly are these superbrands doing to achieve this? Alex Riley is the man with the answers, as he goes on the trail of the world’s biggest brands and comes up with some fascinating insights.
Perhaps most obviously, the one thing superbrands seem to have in common is longevity. But that aside, the forefathers of these global brands display a startling ability to market their businesses at a time when even the term ‘marketing’ had yet to be coined. Their brand strategies were way ahead and whether you’re a big fan of fast food and soft drinks or a fully fledged fruitarian – 1.5billion servings of Coke a day can’t be wrong.
Riley’s documentary also surprisingly illustrates what a pivotal time for developing brand loyalty World War II was: Heinz became known as an affordable and nutritious staple food during rationing while Coke shipped its bottles to troops overseas for a dime a bottle.
Then there’s Red Bull, which is one of the most unique branding models around. Forget sponsorship – Red Bull weren’t playing second fiddle to anyone. They own their own sporting teams for Formula 1, they also own Salzburg football team and even invented the now famous Red Bull Air Races.
They’re all impressive examples. But ethical? That’s for you to decide. With Coke aiming to double their marketing share by targeting teenagers, and Red Bull erasing the historical culture of their football team, some might argue that they’re ruthless industry machines. But then business ethics are a whole different blog post…
If you didn’t catch it the first time, check out Alex Riley’s ‘Secrets of the Superbrands’ here: http://www.bbc.co.uk/programmes/b011fjbp
Arcade Fire release an interactive HTML 5 video and website for their new single release.
A very creative and imaginative Google Chrome experiment. Choreographed windows open and close with the music, maps are rendered throughout the film and 3D birds flock throughout. Really creative outcome and design! Check out the website here.
The coolest cards/badges I have seen in a while. There just brilliant. Check out more of their designs here and why not buy a few.
Resource Furniture. Some amazing furniture design concepts. I never knew so much could fit into such a small space.
Check out their website here http://www.resourcefurniture.com/space-savers
Brilliant hand-painted light bulbs. Get a mural on your wall without having to paint it, then easily change when you want.
Quirky is a collaborative based industrial design website. Think you have a great idea get on here and load it up. The quirky community votes for the best ideas and the winners get to see their design created, and get a big percentage of the profit.
Here is one such product that leaves me thinking ‘why has this not been done before?’
Local people enrolled with Dulux to transform their community. This took one month to create and was filmed in London, Brazil, France and India.
You can pretty much do everything on the iPhone now including making credit card payments. I can see this taking off in a big way, mainly due to the fact a small business will no longer need a merchant account from their bank.
The awesome 8-bit hanger. Just brilliant. This would be at home in any design agency or studio!
Buy it from the website http://www.meninos.us/products.php?product=8%252dBit-hanger
You can control this guy. Nice idea, really fluid movement. The website is designed to sell jeans but its just a cool idea, and a nice use of flash and interactivity.
Not sure what agency did this. But Im starting to like the repetitive music too.
Check out the website here: http://eu.wrangler.com/bluebell/#/collection
Really haunting video. Every shot in this piece is well considered. It oozes style, created in black and white, fantastic graphic style.
You can read more about this post on the Motionographer website here
…because its such a fun and genuine idea. We need one of these machines in Birmingham!
A nice web site encouraging graphic designers to make videos about the effects of climate change. As a branding agency based in Birmingham we try to reduce the amount of paper waste we create. We do encourage anybody out the o do the same.
Check out the website here http://livingclimatechange.com/videochallenge/