May 17th, 2011
Magazine Design

Pretty great resource for any editorial designers out there, or anyone just into great magazine graphics. Coverjunkie, a website dedicated to showcasing the best of creativity in the world of cover design. It does not show every cover in the world just the ones with well thought out design or amazing graphics.

Check out more magazine covers on the website: http://www.coverjunkie.com/

 

May 16th, 2011
Motion Graphics

Very nice motion graphics piece by Physalia. They are a motion-graphics and visual effects studio based in Barcelona, producing some really cool graphics. We love it and it certainly fits in line with the “Happy” theme!

Physalia have also worked with some big name brands including MTV, VW and Seat. Check out their website for more great work: http://physaliastudio.com/

Found via the website: http://uk.gizmodo.com

 

May 13th, 2011
Illustration / Art

The Art of Mike Mitchell, a freelance illustrator with a focus on pop culture. Located in Los Angeles, California he is most known for creating the “I’m with Coco” poster. We are big fans of his work here at Stripeyhorse Creative check out more of the great work on his personal website

 

May 12th, 2011
D*Face. Graphic painting

A great time-lapse video of D*Face creating a mural for his recent ‘Going Nowhere Fast’ exhibition.

Found via the website: http://alwaysreadthesmallprint.com

 

May 11th, 2011
When Big Brands get it Wrong


Everyone remembers the Pepsi Challenge, right? The taste test where blindfolded participants were asked to name their favourite cola, and Pepsi won? It was an episode that made every global brand sit up and pay attention.

In April 1985, Coke launched a new flavour. What’s so bad about that you might ask? Well, not much fundamentally. But their real mistake was scrapping the old one. And this is where brand loyalty really finds its legs. Americans were in uproar. Campaigns were launched and protestors took to the streets.

After some serious head scratching, Coke took a fresh look at the market research, and realised the error of their ways. They’d spent decades building up brand loyalty and associations. By taking away original Coke, they were taking away more than a product — consumers didn’t just like the taste, they’d bought into an ideology. 79 days later the original Coke was back in production.

Coke doesn’t have the monopoly on bad business decisions, however. Check out this article from BBC Two for more examples of when big brands get it wrong: http://www.bbc.co.uk/news/business-13285504 inspired by the new series, ‘Business Nightmares’.

This new foray into corporate clangers might be an education on what not to do in business but equally, it sends a pretty strong message about what to do after you’ve screwed up. Perhaps most significantly, it drives home the real power of branding. As one fan put it: “My oldest daughter is 22. Her first word was Coke. Her second word was Mommy”…

 

May 10th, 2011
Leaders of Branding

News out yesterday that Apple has recently become the most valuable brand, taken over from Google’s four years at the top spot. According to the BrandZ study of the global top 100 brands, the Apple brand is now worth £93bn, and has become the world’s most valuable technology company, overtaking Microsoft last year.

A good proportion of this revenue has come from the new consumer products Apple produces, which include the iPod, iPhone and iPad. These new products (which take advantage of iOS) are for the consumer on the move and, although they didn’t invent the tablet format, they seemed to have perfected it. The iPad has become the model that other manufacturers have been trying to emulate.

The Apple brand has increasingly become one of desire. “It’s doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire.” says Peter Walshe, global brands director of Millward Brown.

For further reading about the top 100 brands, including how McDonalds have manipulated their brand considerably over the past years in order to shift consumer perception, visit the website http://www.telegraph.co.uk/

Found via twitter @orbstudio

Check out the Millward Brown website too.

 

May 9th, 2011
Motion Graphics.

We really love this new advert for the Bacardi brand by Johnny Kelly. He has worked with some big brand names in the past, including Google, which we posted on here before.

The concept of this advert is to encourage people to ditch technology and get together over a drink or two. We just love this, the music, the voice-over it just works together so well. Looking forward to see what he produces for other brands!

Via the website: http://alwaysreadthesmallprint.com

 

May 5th, 2011
Branding Books

Push Pop Press is a new publishing platform for iOS devices. It helps users develop books rich and deep in content, full of text, images, interactive graphics, sound and touch. It makes publishing easy to do, the user does not need to have knowledge of coding and software development. The first title to take advantage of the Push Pop Press software is Al Gore’s “Our Choice”, the sequel to An Inconvenient Truth.

Push Pop Press is a new brand which aims to bring a new dimension to the e-book platform, adding high-end graphics to the largely unadorned text. They will come up against some big name brand competition also, such as Adobe, who have a huge percent of the e-book and magazine platform. This new way of branding and creating books looks great. Full of interactivity and fun I am sure Push Pop Press will take off in a big way. Watch out for more titles on their website here: http://pushpoppress.com/

Buy it from iTunes here: http://itunes.apple.com

Found via Twitter: @movingbrands @wired
Also on the website: http://www.wired.com

 

May 4th, 2011
Take 5 with HTML 5

You’ve probably guessed by now that we like HTML5 here at Stripeyhorse Creative. In older posts we’ve talked of its relative ease of use, given Jason Beaird a nod for his views on website design, and blogged about the new HTML5 branding and logo design.

Now we want to share the more experimental side of HTML5 and show you some really interesting projects by Hakim, a web developer and creative programmer. Hakim has worked with some big name brands including Google, BBC, Nintendo and Wacom. You really have to get onto his website to play with the experiments, but shown above is just two: Sketch and Keylight.

It would be great to see some real world application of these experiments. He even created the logo and branding for a Canadian media production company using HTML Canvas options. Some new and interesting things may start to appear in new brands and websites thanks to the introduction of HTML5.

For now, play with these experiments and more on his website.

 

May 3rd, 2011
Branding colour

Are you showing your true colours?

As brand experts, we think colour is pretty vital to how your business is viewed. Take a look at Coke, for example — that specific shade of red has been associated with the Coke brand for decades. To change it now would have far-reaching results, affecting brand recognition as well as brand loyalty. But why is it so important?

We came across this article on Idsgn about food colouring. It shows just how much colour can change how customers and clients view you and your business.

During an experiment, participants were given a well-known snack — one portion loaded with food colouring, the other without — but both with identical flavouring and ingredients. The outcome? Participants found the naked food tasted “bland” and wasn’t “much fun to eat”. According to Professor Brian Wansink from Cornell, even though the un-dyed food was identical in taste and texture, the lack of colouring meant “their fingers did not turn orange” and “their brains did not register much cheese flavour”.

So if colour can mentally affect how we taste, and our perception of how something should taste, just imagine what colour is doing for your brand. Is colour working for you or against? Are customers going to competitors simply because they prefer their brand colours over yours? The Twitter logo was green before it was blue (check it out below) – how has this change of colour affected their brand? Would you have signed up to their old website without their corporate brand blue? And what if Coke was no longer brown — would you still want to drink it?

For further reading about the colour used in food and how it can affect us, both emotionally and physically, check out the rest of the article here: http://idsgn.org/

 

April 28th, 2011
Motion Graphics. Phone Evolution

Everyone remembers their first mobile phone fondly. It is very easy to forget just how far we have come in a relatively short period of time. In this video Vodaphone uses some great 3D projection techniques to illustrate the evolution of mobile phones. From the huge brick phones through to the small smart phone that does everything.

This was my first phone. The Mitsubishi Trium Geo! It was a sturdy build, I lost count the amount of times it dropped… and once I threw it like a Frisbee, it never broke!

 

April 25th, 2011
Dark Matters

Pretty interesting clip, using analogue techniques to achieve digital effects. Dark Matters created this simply using strings and nails.

Find out more about Dark Matters on their website: http://www.darkmatters.dk/
Found via the website: http://www.changethethought.com/

 

April 20th, 2011
Sooner or Later It All Comes Down

Awesome series of images from Via Grafik. A graphic design and art agency based in Germany.  The black blocks look so solid yet they seem to float, as if filled with helium. They look almost like Tetris blocks about to fall. Great work, this installation piece was created for Names festival in Praha.

Found via the website: http://thefoxisblack.com

Check out mor art work by Via Grafik on their own website.

 

April 19th, 2011
Robo-Rainbow.

We just love this video by Mudlevel.

Check out more of his videos on the Vimeo channel here: http://vimeo.com/mudlevel

Found via the website: http://www.syntheastwood.com/

 

April 18th, 2011
Wim Crouwel.

Dezeen have uploaded an interview with Wim Crouwel onto their Vimeo Channel. Be sure to check out both parts.

 

April 15th, 2011
TrustoCorp.

We really like these subversive road signs and branding projects coming from TrustoCorp. Great graphic style and really creative outcomes. Although not much is known about TrustoCorp, we do know he/she/they are based in New York. They are “dedicated to highlighting the hyporcrisy and hilarity of human behaviour through sarcasm and satire.” TrustoCorp also place their rebranded goods in to stores under the noses of their unsuspecting proprietors.

Check out the website.

 

April 14th, 2011
Ghosts.

Pretty amazing images of ghosts. Captured using new graphic techniques, these images are part of the 12:31 project. The story goes in 1993 a convicted murderer was executed, his body was given to science, segmented and photographed for medical research. In 2011 this project aims to put his body back together.

Check out the 12:31 project website for more information. And to see how they captured these images: http://www.project1231.com

Check out the website.

 

April 13th, 2011
Drive Now. Branding

To start in Munich then Berlin, BMW and Sixt AG, have created an innovative new car sharing venture. The two companies intend to join forces in offering a modern mobility concept under the brand-name DriveNow. Cars dotted around the city can be found using smart phones and laptops.

The user can then book a car, or if one is free jump in there and then. The car is unlocked using a registered driving licence and a special code. The user can then drop the car off wherever they want as there are now parking charges.

“The BMW Group will be offering DriveNow under the new sub-trademark BMW i, which stands for innovative mobility services and which will reinforce the position of the original BMW brand as a sustainable and forward-looking brand.”

Its great to see such a big brand as BMW really think of new and innovative ways to make life easier for commuters. Both the product and the brand have global appeal. By the year 2020, the plan is for DriveNow to have one million members worldwide. All the cars are easily recognisable with the DriveNow logo and branding.

Found via the website: http://unconsumption.tumblr.com/

You can read more about the project here: http://www.bmwblog.com

 

April 12th, 2011
We like our branding

We like our branding, we like our stripeyhorses, we like our zebras and we love these images! As we said before we like to MIX IT UP.

These images are from the C.A.V.E Gallery. Found via the website: http://www.woostercollective.com

 

April 11th, 2011
Idea Execution & The Creative Process

Really great article about the Creative process and the generation and execution of ideas. There are interviews and videos from the fore-runners in creative fields. Such people as, Daniel Pink who talks about The Surprising Truth About What Motivates Us, Steve Jobs: Live Each Day As If It Were Your Last and Michael Wolff, one of the foremost brand designers in the world Don’t Overvalue Your Experience.

Found via the website: http://the99percent.com