Here’s a great example of an evolving brand, which shows how subtle design can make a huge difference.
The American Red Cross are a globally recognised organisation, thanks in no small part to their iconic logo. When tasked with updating such a well-known brand identity, Turner Duckworth showed how design flare and ingenuity can garner fantastic results. Inspired by the image above, they produced sophisticated new versions of this historical logo, solidly grounded in the integrity of the brand.
Their designs are made up of:
the “Button” logo – “for marketing purposes”;
the “Classic” logo - for use “in disaster situations, as well as times when a marketing-oriented button logo is not appropriate”; and the conceptual ‘cross pattern’ yet to be implemented.
Turner Duckworth’s use of light and shade, texture and typography have really tightened up the identity of the American Red Cross, achieving that ‘approachability’ factor that’s so important for charitable organisations. Interested in learning more?
Check out the website here.
How do you revitalise a business without completely rebuilding it from the bottom up? Yep, a rebrand and luckily for us, TBS is around to give you the perfect example.
You’d be forgiven for not knowing exactly who we’re talking about. If we say an American TV channel famed for sitcom reruns and comedy movies hopefully it becomes clearer.
TBS’s ‘smile’ logo has been in use since 2004 but while the TV network has become a powerhouse of success, it seems their branding wasn’t quite keeping up with the times. Cue Ferroconcrete, a Los Angeles based branding and design agency.
They’ve taken the existing smile logo and morphed it into an animated brand identity with ‘mega personality’. Ferroconcrete credit the new smile logo with an ‘arsenal of expressions and gestures”. Apparently, “he waves, jumps, and bows as he charms, goofs and mimics’. Twinned with a vibrant colour range the result is a bold, fresh brand identity that really communicates what TBS is about.
Ferroncrete also know that no top notch rebrand would be complete without a full complement of makeover tools. Integrating a new typeface, ‘Katarine’, gives the new brand a friendly accessibility combined with a contemporary feel. The overall effect is a huge personality – it’s fun, entertaining and stylish.
But enough about what we think – check out the article here: http://www.underconsideration.com/brandnew/archives/funny_smile.php
Really BIG, bright and beautiful graffiti design. I would love to see some birmingham designers or artists doing this kind of stuff on the main street in Birmingham! Talk about brightening up the daily commute. Really nice, bright and creative.
Found via the website http://www.woostercollective.com
The Behance network, a website with loads of inspiration for creative graphic designers and photographers from around the world. Some big graphic design agencies have their own graphic portfolios up on this web site. Updated daily.
Check out the website at http://www.behance.net/
Stripeyhorse Creative has become a member of the Behance Network. We do intend to update our portfolio on there.
Check out our web page here http://www.behance.net/stripeyhorse
Ted. Some brilliant talks. This has got to be watched until the end. Check out their design talks, plenty of design inspiration. Really nice website layout too.