April 18th, 2012
Astronomically Good Branding?

La Lune Ice Cream is wowing America with the launch of its ‘divine sin’ branding. This healthier option, with a core ingredient of goats milk, decided early on that the animal element would feature on the ‘dark side’ of the packaging. With that less glamorous element out of the way, La Lune is free to promote some of its powerful brand values – mystery, prestige and hedonism.

Free from chemical additives and antibiotics, it’s a healthier alternative to conventional ice cream. And with fully recycled packaging and transparent nutritional information, we’re too impressed to let it ‘melt’ away without a mention…