May 5th, 2011
Branding Books

Push Pop Press is a new publishing platform for iOS devices. It helps users develop books rich and deep in content, full of text, images, interactive graphics, sound and touch. It makes publishing easy to do, the user does not need to have knowledge of coding and software development. The first title to take advantage of the Push Pop Press software is Al Gore’s “Our Choice”, the sequel to An Inconvenient Truth.

Push Pop Press is a new brand which aims to bring a new dimension to the e-book platform, adding high-end graphics to the largely unadorned text. They will come up against some big name brand competition also, such as Adobe, who have a huge percent of the e-book and magazine platform. This new way of branding and creating books looks great. Full of interactivity and fun I am sure Push Pop Press will take off in a big way. Watch out for more titles on their website here: http://pushpoppress.com/

Buy it from iTunes here: http://itunes.apple.com

Found via Twitter: @movingbrands @wired
Also on the website: http://www.wired.com