There has been a couple of new releases from Adobe lately in preparation for the arrival of HTML5. And the great news is that both these web packages are free downloads. First up was Adobe Edge, which we talked about here, and now they have released Adobe Muse.
Muse is a web package which lets you create rich HTML5 websites without knowing too much code. Much like Adobe Dreamweaver I guess, but the user interface is more like InDesign. Looking at some early videos it does look promising and easy to use. Lea Hickman, vice president of Design and Web product management at Adobe says “Those who have tested Muse are thrilled that something this intuitive yet powerful is now available.”
Jason Prozora-Plein, quality engineer at Adobe, raises a good point, he says “people don’t hand edit post-script or PDF files for print. In five, ten years I don’t think very many people will be coding in order to design websites”.
You can download a copy of Muse for free from the Adobe website:
Found via the website Gizmodo
With the advent of HTML 5, which we talked about here before, there is a lot of really cool things happening in website design and development. In order to keep up with trends Adobe have created Adobe Edge.
Edge will be updated regularly to add new functionality, stay ahead of evolving web standards, and incorporate user feedback to provide the best functionality and experience possible.
Edge has great potential and it should take over Flash for simple to medium projects. However, a lot of people are saying they wouldn’t be surprised if it kills-off Flash in the long run.
We’ve posted about HTML5 on here before. But what exactly is it? HTML5 is to become the new web standard, it greatly reduces the amount of code web-designers have to use when creating and structuring pages. Perhaps the biggest benefit to HTML5 is the fact that it can handle Video and Audio in the browser, so there’ll be no need for extra plug-ins.
With the inclusion of video in the browser this may do away with the need for Adobe Flash. Apple have already refused to use Flash plug-ins in its iOS, they say its due to the amount of resources it takes up. HTML5 should bring us rich media content to all our devices.
So there are plenty of new and exciting possibilities with HTML5. And with animation techniques also being introduced it’s hard to think that Adobe Flash will be around much longer in its current state. I imagine they will change the output settings, from the standard SWF to something more like Swiffy.
Swiffy is a Google Labs project created by Pieter Senster, who was an intern working on a small project to convert SWF files to HTML5. From this Swiffy was born and Pieter was hired to work on the project full time. Although at this point in time it is still in its infancy it will convert most SWF files, it has however got problems with some Flash content.
You can check out some demos of Swiffy in action on the Google Labs website here: http://swiffy.googlelabs.com/gallery.html
We tried it on our musical Stripeyhorse at homepage and it does work. The music worked too in Safari and Chrome but when we tried it on an iOS devise unfortunately it didn’t, However, Google have already said it doen’t support all kinds of sound files.
With the introduction of HTML5 I imagine a lot of websites are going to start using it and pushing it to its limits. I can see a lot of websites going down the route of the early flash adopters. When in the mid 90′s it seemed every website was Flash based even when it was very unnecessary to be. But we’re looking forward to seeing the developments and the crazy websites which will be published using HTML5.
We really like this website: http://nizoapp.com/ The site is for a new app called Nizo. Every element animates onto screen smoothly as the user scrolls down. All of it done with Java script, so no Flash required. It’s a very clever site, allowing the user to then grab and move any object on screen. It’s this kind of website which gets us excited about HTML5.
Other readings and links to HTML5 websites:
As part of our New Year resolution we wanted to work with more charities, and we have done just that.
First up was Woodview Community Centre. We were contacted to create a branding package for them, developing a new logo which had to reach across their whole brand and the larger community.
Next we worked closely with Craftspace to create a new brand identity and web presence for Shelanu, a craft social enterprise for refugee and migrant women.
We greatly enjoyed working on both these projects, and wish both of them the very best of luck in the future.
For Shelanu we created their logo and branding and website design which can be viewed here: http://www.shelanucollective.co.uk/
Thanks to the Birmingham based charity Craftspace, we’ve spent the last five weeks working with a brand new social enterprise called Shelanu. Designing their branding package with a logo, website and marketing materials meant we were lucky enough to watch their delicately handmade jewellery take shape, which is special in itself. But what makes this group really important is the people who belong to it.
The enterprise is made up of migrant and refugee women. Together, they’re a diverse cultural collective, creating intricate, ornate jewellery inspired by their experiences in Birmingham. To celebrate and share that creativity, Shelanu is exhibiting at the prestigious Bovey Tracy Craft Fair at the end of this week. And with these guys, Bovey Tracy better watch out! Not only are they a talented group, they’re also vibrant, energetic and fun loving – all the qualities apparent in their sparkling jewellery design.
We think you’ll be seeing a lot more from Shelanu – check out their website for more information at www.shelanucollective.co.uk. And if you’re interested in learning about more up and coming craft projects take a look at www.craftspace.co.uk. They’re one of the few charities that have succeeded in winning Arts Council funding and they’re not wasting time in putting it to good use.
Today’s blog is all about how to win clients and build profitability – not just by looking fantastic, but by working hard behind-the scenes. So take a look through and if you have any questions, give us a call!
Search Engine Optimisation
A blog is great for helping with SEO – keep it regularly updated with interesting, relevant articles and incorporate keywords for maximum effect! It’s these industry- specific words that help you rise organically when users look for your product or service. But beware of link farms – Google knows if you’re cheating. Take a look at this blog for some simple SEO tips courtesy of Hubspot: http://j.mp/ivtqY7.
A fantastic tool for monitoring traffic, Google Analytics is free to download and provides you with a wealth of information! See where your users come from, evaluate how effective your marketing campaigns are and see how many hits you get month by month. With all this information on hand, you’ll learn exactly how to drive traffic to your site, and keep it there!
A clever technique dating all the way back to the 1800’s, eye mapping helps you understand where your users eye goes in the 7 seconds they spend on your home page! That’s right – just 7 seconds! Use eye mapping to give you a head start. Make sure your taglines hook, your logo impresses and your copy is captivating!
Converting traffic to sales
This is an easy one: if you look like you care about your business, your users will too. Make sure your website looks professional and appeals to your target market. Keep your copy concise and focus interest on your product or service. Want to know more? Check out these tips from BestRank: http://j.mp/kJn2mv
Don’t be Flash!
Google won’t read Flash so use it with care – too much on your site will mean you lose out on rankings. The right amount however, can really set you apart. In fact, we’re a bit partial to Flash ourselves – as you can see from the musical horse on our home page!
For some more free tips on how to maximise your online marketing take a look at this online article from The Telegraph: http://j.mp/j9jL3Y. It provides some great links to free advice and tools to keep your business a success!
If you’d like any further information, just give us a call on 07581 677 103 or drop us a line at email@example.com. We’re always happy to help!
We’ve been pretty busy here at Stripeyhorse Creative, creating a branding package for an exciting new social enterprise and helping some Birmingham-based charities with their online marketing and print design. But we still found time to enjoy the Royal Wedding!
We also decided to put together some handy hints to help you dust the cobwebs from your online presence. Check whether you’re at the head of the pack, with the following top tips!
The average user spends 7 seconds on your home page before clicking away. With such a short amount of time, it’s important to make sure your website creates a fantastic impression! Don’t be afraid of being bright, bold and different. More importantly, differentiate yourself from the competition!
How’s your website looking at a glance – is everything in the right place? An attractive, aesthetic layout means your site is easy on the eye and inviting. Combine colour, font and copy to create a dynamic user experience. And if you can help it, avoid pop up banners or too much flash – they’ll make your users click away in the blink of an eye!
Make sure your site creates a great experience by maintaining excellent functionality. Have a visible, accessible navigation bar. Once you’ve succeeded in driving traffic to your site, don’t lose at the last hurdle because of broken links! These simple techniques will mean users can navigate your site with ease, paying attention to everything you offer!
Think about how the way you sound helps you connect with your target market. Is your tone of voice conversational or corporate? Which do you think users will respond most positively to? And always double check your spelling and grammar, especially on your home page!
Have a Blog!
Putting interesting articles or images on your blog will stimulate interest and help to drive traffic to your site! Linking your blog to other forms of social media will also help raise awareness and visibility. Incorporating keywords will aid organic SEO! In a nutshell, blogging is a supertool for your website!
Remember, your website should work as a tool, helping your business grow and become more profitable. If you have any questions give us a call or drop us an email.
Watch out for more juicy tips in our next blog, where we’ll be giving you advice to make sure your website is working as hard as it can for you and your business, from behind-the-scenes!
News out yesterday that Apple has recently become the most valuable brand, taken over from Google’s four years at the top spot. According to the BrandZ study of the global top 100 brands, the Apple brand is now worth £93bn, and has become the world’s most valuable technology company, overtaking Microsoft last year.
A good proportion of this revenue has come from the new consumer products Apple produces, which include the iPod, iPhone and iPad. These new products (which take advantage of iOS) are for the consumer on the move and, although they didn’t invent the tablet format, they seemed to have perfected it. The iPad has become the model that other manufacturers have been trying to emulate.
The Apple brand has increasingly become one of desire. “It’s doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire.” says Peter Walshe, global brands director of Millward Brown.
For further reading about the top 100 brands, including how McDonalds have manipulated their brand considerably over the past years in order to shift consumer perception, visit the website http://www.telegraph.co.uk/
Found via twitter @orbstudio
Check out the Millward Brown website too.
You’ve probably guessed by now that we like HTML5 here at Stripeyhorse Creative. In older posts we’ve talked of its relative ease of use, given Jason Beaird a nod for his views on website design, and blogged about the new HTML5 branding and logo design.
Now we want to share the more experimental side of HTML5 and show you some really interesting projects by Hakim, a web developer and creative programmer. Hakim has worked with some big name brands including Google, BBC, Nintendo and Wacom. You really have to get onto his website to play with the experiments, but shown above is just two: Sketch and Keylight.
It would be great to see some real world application of these experiments. He even created the logo and branding for a Canadian media production company using HTML Canvas options. Some new and interesting things may start to appear in new brands and websites thanks to the introduction of HTML5.
For now, play with these experiments and more on his website.
We just love this website by Jarrett Green. It is the outcome of an inquisitive mind and great illustrations.
Check out more of Jarrett’s ponderings on the website here: http://ialwayswondered.jarrettgreen.com
Found via the Swiss Miss website: http://www.swiss-miss.com
These are simple screengrabs from a Carl Burgess short created for Nike. Carl was asked to artistically interpret the exhilaration of running. It makes for a really interesting, experimental piece. The speed of the animation represents the speed of the run, which was captured using Nike+ tech.
Great video and worth checking out here: http://www.nowness.com/
Just love these chalk drawings by Dana Tanamachi. She is a graphic designer and custom chalk letterer living in Brooklyn, New York. Great work, I would love to see some here in Birmingham.
For more of Dana’s work check out her website: http://www.danatanamachi.com/chalk/
Found via: http://www.lettercult.com
Gizmodo have complied a list of resources for website development. This is a great resource for any website designers out there wishing to up their skill base into web development. There is a lot here, a reader of Gizmodo has also put all the lessons into a pdf.
If you want to learn codeing and web development check out the Gizmodo website here: http://gizmodo.com
I can even send e-mail on the internet
Pretty cool video about the internet. It is kind of hard to believe how far we have come since then. Most of these clips are from the early 1990′s. Website design and development has come a long way since the early days. Website design is still changing a lot with the near introduction of HTML 5, web development is about to get really exciting again.
For further reading on HTML5 and how it is changing website design and development check out the links below.